PodoUP!
[ Service ]
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Visual Identity
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Logo Design
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Print Materials Design
[ Introduction ]
PodoUp! is an app designed for podologists who want to efficiently manage their schedules while integrating modern solutions into their daily practice. Created by specialists for specialists, it provides users with a seamless workflow, ultimately leading to better service and increased client satisfaction.
The app helps organize appointment schedules, monitor availability, and maintain strong relationships with patients. As a result, professionals can better manage their time, improve work efficiency, and gain greater satisfaction from their daily tasks.
[ Type ]
Client Project
[ Team ]
Agnieszka Zieńko
Brand Marketing Specialist
[ Year ]
2024
After conducting branding workshops with the Client, we identified several key insights for the project.
First, the vast majority of podologists are women, with the target audience falling within the 25–45 age range. Ambitious and passionate about their work, they are open to innovation and value solutions that help them better manage their time and increase the efficiency of their practice.
Second, podologists are not classified as doctors within the medical system, which is often a point of frustration for many professionals in this field.
Unlike many competing platforms that emphasize a strictly medical identity, we proposed a different approach — one that focuses on podologists themselves. Instead of relying on traditional medical aesthetics, we opted for a vibrant, engaging visual style inspired by calendars and time-tracking tools.
This direction reinforced PodoUp! as a tool designed to optimize daily workflows and improve time management. At the same time, moving away from a minimalist and overly cautious visual language brought the brand closer to its core audience, making it feel more relevant and approachable.
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