Jaka
[ Service ]
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Package Design
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Logo Design
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Print Materials Design
[ Introduction ]
Jaka [yaka] is a pioneer among natural cosmetics manufacturers in Ukraine. Established in 2005, company focuses on the needs of women beauty and helps to protect it by delivering products for daily care of face and body.
The project aimed to rebrand one of the main cosmetic lines based on sea mineral ingredients. The rebranding focused on elevating the product’s market position to a higher price segment, better reflecting its natural composition and high quality.
[ Type ]
Personal Project
[ Team ]
Agnieszka Zielko
Brand Manager Specialist
[ Year ]
2020
The new visual identity was inspired by the sea, incorporating a natural color palette reminiscent of sand hues and delicate shell tones. The packaging format was redesigned using higher-quality materials to enhance both the aesthetic and tactile experience. Additionally, custom illustrations were created to reinforce the brand’s connection to nature and craftsmanship, adding a unique and artistic touch to the overall design.
