Brain Embassy
[ Service ]
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Graphic Design
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UI Design
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Animation
[ Introduction ]
Brain Embassy is a dynamic coworking space that combines an innovative work environment with an inspiring community. Their offices are located in Poland, Tel Aviv, and Antwerp, providing an international workspace for professionals seeking a vibrant and collaborative environment.
Designed for entrepreneurs, freelancers, and companies, it offers modern offices, flexible leasing options, and a creative atmosphere that fosters growth. Brain Embassy stands out with its focus on well-being, unique design, and events that support networking and professional development.
[ Type ]
Client Project
[ Team ]
Sylwia Petrykowska
Account Manager
Adela Uchmanska
Copywriter
Marcin Kudelski
Front-End Developer
Anna Sekunda
Front-End Developer
Patrycja Sierdak
SEM Menager
[ Year ]
2019
The first step in our collaboration with the Berry Project agency was an in-depth analysis of the current and potential needs of Brain Embassy’s clients. As part of the Awareness campaign, the main goal was to lower the entry barrier for people unfamiliar with the brand and create a simple yet engaging message.
Our team developed a comprehensive marketing strategy, which, in the graphic design area, included creating new landing pages for each product, animation and graphic design for Facebook, Instagram, and Google Advertising, as well as outdoor advertising on the streets of Warsaw.
An additional stage of the strategy involved working with influencers, selecting active Brain Embassy users for the campaign. Each of them participated in a promotional video showcasing the preferences of different customer groups. As a result, we created a cohesive visual communication strategy for the Awareness campaign, effectively presenting the brand in a clear and resonant way to a diverse audience with varying needs.
