Jasmeen
[ Service ]
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Package Design
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Print Materials Design
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Brand Identity Renewal
[ Introduction ]
Jasmeen offers oriental food products imported mostly from the Republic of Lebanon which is known to be the cradle of the Middle Eastern cuisine. Usage of highest quality ingredients and traditional recipes guarantees unique taste. The project took place during our collaboration with the Skivak Agency.
Initially, the agency was commissioned to design two new product packages for the Jasmeen brand, after which the company planned to independently implement the rebranding of the entire series.
[ Type ]
Client Project
[ Team ]
Agnieszka Dyniakowska
Account Manager
Aleksanda Kietroń
Social Media Manager
Alicja Glapan
Head of Video Department
[ Year ]
2019
After selecting the designs, Jasmeen Oriental representatives decided to entrust us with the complete rebranding of 19 product packages. At the same time, our team developed a comprehensive brand communication strategy, creating a new visual and narrative language. We planned influencer collaborations, photo shoots, and a series of culinary videos featuring Jasmeen products. As a result, we successfully reached an audience interested in Eastern cuisine and built an engaged community around the brand.
