[ Service ]
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Visual Identity
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Logo Design
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Print Materials Design
[ Introduction ]
Czytnik24 is an application that facilitates fleet management. It enables companies to read tachographs and driver cards using a mobile phone, automatically transmit readings, send reminders for important deadlines, and store all data in one place.
The Client's need was to create the entire company image from scratch, including the logo and visual identity, as well as developing tailored marketing models for the target audience.
[ Type ]
Client Project
[ Team ]
Agnieszka Zieńko
Brand Marketing Specialist
[ Year ]
2024
Czytnik24
The main challenge in the design process was aligning the image and sales materials with the marketing strategy. During marketing workshops with the Client, two sales directions were defined. The first was reaching out directly to fleet drivers, who could then pass information about the product to their superiors. The second option was direct sales through meetings between the client’s representative and potential contractors.
To create a visual language familiar to the product’s audience, an analysis of branding and marketing materials from major fuel producers in Poland was conducted. As a result of this analysis and consultations with the Client, a positive, simple, and clear message was designed to create favorable associations among both drivers and management personnel.
